It’s a fact – the spa is a big industry and is still flourishing. And nothing can stop that. Sometime in November this year, the International Spa Association (ISPA) published its 2010 Trend Watch report, describing several interesting craze for spas in 2010:
Customer Service. Great customer service is always the best! You could hand the most expensive spa treatment, but when the client isn’t satisfied with her spa experience, it’s tantamount to nothing. “As a matter of fact, 87 percent of ISPA member spas are using customer feedback mechanisms to guarantee they’re meeting consumers’ desires…” Spas should embrace improved means then to give the clients a more gratifying spa experience.
Spa Sampling Menus. This is a strategic means to let spa clients get a form of “preview” of the different treatments thatthey are planning to try on.
Spa Partnerships. This lets spas to widen their reach by building partnerships with local businesses that may also gain from them. In this way, spas are able to advance their business and grow the number of clients by taking the spa nearer to the clients. Several strategies can be carried out like discounted prices with partner hotels or resorts. And who doesn’t love a bargain?
Social Media. From tweeting to blogging, and everything in between, it’s predicted that in 2010 social media will carry on being influential in helping spa-goers create decision from what to where of spa. Needless to say, spas should take advantage of social media to gain clients.